La méthode Harvard de négociation, expliquée simplement
Intérêts, options, critères objectifs, BATNA : la méthode Harvard de négociation raisonnée en 5 principes concrets, avec des exemples pour l'appliquer dès demain.
Lire l'article →Strategic negotiation consulting & coaching
Turn
your negotiations
into decisive advantages.
A strategic, human approach to create lasting value at every negotiating table.
3
Experts together
Law · Management · Communication
6
Areas of expertise
From strategy to mediation
✦
Teaching
KEDGE Business School
✦
Approach
Bespoke and confidential
✦
Confidentiality
Contractual commitment
Where we intervene
Bespoke engagements for your most sensitive stakes.
01
Strategic negotiations
Support on negotiations with high financial, industrial or organisational stakes.
Find out more → 02Sales negotiations
Securing your key accounts and structuring lasting, long-term partnerships.
Find out more → 03Crisis management
Fast intervention in complex situations, internal conflicts or high-impact deadlocks.
Find out more → 04Audit & due diligence
Independent analysis of risks and opportunities before any critical decision or acquisition.
Find out more → 05Training & coaching
Developing the skills of your negotiators, managers and executives, bespoke.
Find out more → 06Mediation & resolution
Facilitating crisis exits in a neutral, confidential setting to preserve relationships.
Find out more →Negotiation library
360 negotiation techniques decoded.
A unique, freely accessible library: every technique, its mechanism, its counter-measures. Enough to recognise what is being done to you · and take back control. Technique pages are in French.
01
Technique no. 1
The Cube Technique
Decode →02
Technique no. 2
The Fait Accompli
Decode →03
Technique no. 3
The Technical Impossibility
Decode →04
Technique no. 4
The Rumpelstiltskin Effect
Decode →05
Technique no. 5
The After-the-Decimal-Point Effect
Decode →06
Technique no. 6
The Plot Twist Technique
Decode →Time pressure, psychological influence, framing, persuasion… sorted by type →
A specific situation to prepare? Move on to the negotiation guides by situation →
Our methodology
A proven method,
focused on the result.
01
Analyse
Analysing the stakes, mapping the players and decoding the balance of power.
02
Prepare
Building the strategy, the scenarios and the negotiation levers.
03
Negotiate
Running the negotiation with method, agility and relational control.
04
Secure
Legal and operational validation of agreements to anchor them over time.
05
Capitalise
Follow-up and support in creating value from the agreements reached.
The founder and his expert committee
Three experts, one shared conviction.
At the crossroads of law, strategy and sales coaching, NegoCoach puts human excellence at the service of your decisions.
Alexandre BAUMBERGER
Founder & Director of Négocoach
Honorary magistrate, conciliator in business law and expert in strategic audit. He supports companies and institutions on complex economic, financial and legal matters.
- Former consular judge · Bordeaux Commercial Court
- Lecturer at KEDGE Business School for 10+ years
- Expert in strategic negotiation & crisis management
- Institutional audit assignments in France & abroad
Laurent BOMPAR
Educational expert in negotiation
PhD in management science, professor of negotiation at KEDGE. 20+ years of field experience, 400+ seminars delivered. Former KPMG & Mercuri consultant, sales director of large teams.
- PhD in management science · Professor at KEDGE BS
- 400+ in-company seminars delivered
- 8 years at KPMG & Mercuri International
- Expert in sales management and behavioural models
Priscilla NEEVORT
Negotiation expert
Trained at Bouygues and Publicis, Priscilla has taught at KEDGE Business School for 6 years. Certified public-speaking trainer. Bilingual French-English, she supports executives and teams in national and international settings.
- Bouygues & Publicis background · strategic communication
- Lecturer at KEDGE Business School for 6 years
- Certified trainer · public speaking
- Bilingual French / English
“Our role is not to speak for you, but to give you every key to decide well and obtain more.”
Founded and led by Alexandre Baumberger, Négocoach supports executives, managers and negotiators in their most sensitive decisions, with the help of its experts.
Alexandre, Laurent & Priscilla
The NegoCoach team
New · Négocoach Arena
Go from theory to trained, measured skill.
Arena is our training pillar: you negotiate for real against the AI, you are scored against the Négocoach framework, and you progress like in a game, division after division. The first negotiation ecosystem, brought together by AI. The Arena runs in French.
360
linked techniques
Elo
measurable level
AI 24/7
cold training
9 profiles
one ecosystem
Debrief - your last negotiation preview
Case · B2B SaaS
Overall score
82/100
+18 Elo · 1,722 ▲
Anchoring88
Active listening82
Trade-off74
Closing79
🎯 To work on: lock in the trade-off before conceding. Next division: 💎 Diamond.
Illustrative preview - every session is scored and debriefed by the AI.
A proven approach, from consulting to the negotiating table
Strategic negotiations
Key accounts
Crisis management
Mediation & resolution
Training & coaching
Audit & due diligence
Preparation before the stakes
Coaching executives
Strategic negotiations
Key accounts
Crisis management
Mediation & resolution
Training & coaching
Audit & due diligence
Preparation before the stakes
Coaching executives
What they say
What our clients say.
NEGOCOACH's support helped us close an acquisition on far better terms than we expected. The strategic preparation changed everything.
CE
Chief Executive Officer
Industrial group, Bordeaux
Thanks to their method, I untangled a shareholder dispute that had been threatening the company for two years. Alexandre's neutrality and skill were decisive.
BO
Business owner
SME with 85 employees
Intense training, immediately applicable. Within a few weeks, my teams gained confidence and converted far more opportunities. I recommend it without reservation.
SD
Sales Director
French mid-cap
News
Advice, analysis and lessons from the field.
Stratégies de négociation commerciale : le guide complet (méthodes + exemples)
Stratégies de négociation commerciale : distributive vs intégrative, préparation, leviers de prix et un cas concret pour défendre votre marge.
Lire l'article → Arguments fallacieux : 10 sophismes à reconnaître (et déjouer)
Qu'est-ce qu'un argument fallacieux ? Les 10 sophismes les plus courants en négociation et en débat, comment les repérer et y répondre calmement.
Lire l'article →Our commitments
A clear framework, from the very first conversation.
Confidentiality
Your exchanges are handled in strict confidence, under a contractual confidentiality commitment. Nothing is shared without your agreement.
First conversation free
30 minutes to pin down your stake and tell you, frankly, whether we can help.
Responsive intervention
On sensitive situations, we can be mobilised within 72 hours, weekends included.
100% bespoke
No off-the-shelf method. Every engagement is calibrated to your real balance of power.
Frequently asked questions
Everything you need to know before calling us.
How does the first conversation work?
A confidential 30-minute call, free and with no commitment. You describe your situation, we tell you frankly whether and how we can help, and we suggest the right format.
Do you intervene in emergencies?
Yes. On sensitive situations · crisis, deadlock, conflict · we can be mobilised within 72 hours, weekends included. The earlier you call on us, the greater our room for manoeuvre.
Do my exchanges stay confidential?
Your exchanges are handled in strict confidence, under a contractual confidentiality commitment. No information is shared without your explicit agreement.
Do you work remotely or on site?
Both. Individual coaching and preparation take place by video call or in person in Bordeaux. For sensitive assignments and in-company work, we travel anywhere in France.
What types of company do you work for?
Executives and managers of SMEs, mid-caps and large groups, across every sector. We support a single executive facing a specific stake just as readily as a whole sales team.
How much does support cost?
From a one-off session (250€) to a 12-session programme or a bespoke engagement for teams. All our prices are transparent and detailed on the Pricing page. The first conversation is always free.
Another question? Let's talk directly →
A specific need?
Let's talk through your
negotiation stakes.
A first confidential conversation, with no commitment, to identify your value levers.
✦ Strictly confidential exchanges ✦ Reply within 24h ✦ No commitment
✦Strategic negotiations ✦Mergers & acquisitions ✦Key accounts ✦Crisis management ✦Mediation & disputes ✦Restructuring ✦Audit & due diligence ✦Training & coaching ✦Strategic negotiations ✦Mergers & acquisitions ✦Key accounts ✦Crisis management ✦Mediation & disputes ✦Restructuring ✦Audit & due diligence ✦Training & coaching